Jelli M1 has always been more than just a brand; it's a movement dedicated to combining fashion with social responsibility. We began during the height of the pandemic, addressing the communication barriers posed by traditional masks, particularly for those who rely on lip reading and expressive conveyance. Our innovative transparent masks not only enhanced communication but also tackled the environmental impact of disposable mask waste, especially in our oceans.
With a continued commitment to sustainability, diversity, and inclusivity, Jelli M1 is now expanding into apparel and accessories that offer a conscious alternative to the current fashion landscape.
Ethical Sourcing and Eco-Friendly Materials
At the heart of Jelli M1’s expansion is a commitment to slow and conscious fashion. The brand prioritizes recycled fabrics and eco-friendly packaging, ensuring that every product not only looks good but does good for the planet. By choosing materials that reduce waste and minimize environmental impact, Jelli M1 continues to champion sustainability in the fashion industry.
Rejecting Fast Fashion's Wasteful Practices
The fast fashion industry often relies on unethical labor practices and churns out trend-driven clothing at an unsustainable pace, leading to mountains of textile waste. Jelli M1 stands in stark contrast to this model. We plan to work with a Filipino manufacturing company to support the labor sector in Southeast Asia, ensuring that our partners adhere to good labor standards and sustainable practices. We commit to sourcing fabrics and textile materials responsibly, only ordering what is needed and avoiding overproduction, setting ourselves apart from the fast fashion industry.
Eco-Friendly Advocacy Through Innovative Design
Innovation and sustainability are at the core of Jelli M1’s design philosophy. The brand will incorporate fabric scraps and recycled plastic into its apparel and accessories, transforming potential waste into fashionable statements that last. This approach not only reduces the environmental footprint but also serves as a tangible representation of Jelli M1’s eco-friendly advocacy. Each piece tells a story of sustainability, encouraging customers to join the movement towards a greener future.
Ocean Conservation Partnerships
In alignment with its mission to protect and preserve the environment, Jelli M1 is partnering with organizations dedicated to ocean conservation and cleanliness. This collaboration goes beyond financial support; it’s a partnership that aims to raise awareness and inspire action. Jelli M1 will incorporate the logos of these partner organizations into its designs and/or publicity materials for social media, creating a unique blend of fashion and advocacy that encourages customers to support ocean conservation efforts with every purchase.
Disclaimer: The designs and features mentioned of our upcoming product line are currently under development and subject to change.