Welcome to Brat Summer: Charli XCX’s Lifestyle Explained

Welcome to Brat Summer: Charli XCX’s Lifestyle Explained

It is officially Brat Summer. Charli XCX's sixth studio album, “Brat,” was released last month, sparking a frenzy among fans. The pop phenomenon’s latest work transcends the typical themes of love and heartbreak, delving into the deeper, more complex emotions that lie beneath the surface. Charli dives into the experience of being a woman navigating the inherent viciousness of modern life, juggling confidence and self-doubt, capability and compliance.

 

In a TikTok interview, Charli explained the essence of being a Brat: “You’re that girl who is a little messy, loves to party, and occasionally says dumb things. She’s honest, direct, and a little bit volatile.” So, what exactly does it mean to have a Brat Summer?


Look in the mirror and hype yourself up.

The opening track of Brat, “360,” became an instant hit. In this song, Charli asks, “When you’re in the mirror, do you like what you see?” Being a brat means rejecting the superficial treadmill that society places women on to achieve success. In other words, it implies not caring at all about the opinions of others.


Be loud and proud.

Embracing a Brat Summer means being as vocal about your insecurities as you are about your achievements. If someone in your life consistently intimidates you, be open about it. If you’re irritated that you haven’t received a call back from an interview, now is the time to express that frustration.


Reign in your own Brat world.

According to Charli, the essentials for a perfect Brat Summer are entirely up to the individual Brat. Whether it involves champagne bottles or a more budget-friendly approach, it’s your call. Don’t forget to include the Jelli M1 Mask in your summer lineup, which combines style with safety—perfect for those outdoor parties and events. Here’s a curated list of some bratty items to get you started:

  • Sleeveless white top
  • Wired headphones
  • Sleek silver hardware
  • Studded looped belt
  • Low-rise relaxed-fitted jeans
  • A hint of bright green (nail polish, accessories, phone case)

Have fun, no matter what.

If you haven’t seen videos of Charli on tour performing these songs, imagine the sweatiest, most intense dance party you can ever think of. That’s exactly how Charli XCX envisions us experiencing Brat Summer.


Catching this bratty wave goes far beyond wearing neon green. The Brat Summer aesthetic invites everyone to the party, encouraging us to step outside of our comfort zones and vibe our way without caring what anyone says about it.


Regardless of your Brat Summer mood, live life with enthusiasm. Happy Bratting!
Back to blog

Leave a comment

Please note, comments need to be approved before they are published.