Slaying the Clean Girl Aesthetic

Slaying the Clean Girl Aesthetic

Are you someone who hops on TikTok to look for fashion tips and styles when you don’t know what to wear?


Through the vast array of social media platforms, we are more connected and aware of the 'new in' and what people are buzzing about recently—especially in the beauty and fashion industry. Thanks to TikTok’s homegrown fashion gurus and trendsetters, fashion and style have never been stagnant but continuously incorporate reborn 90s trends, space-age fashion, and everything in between. One of the newest trends that’s making people shop for new lip gloss products and gold ear hoops is the 'Clean Girl Aesthetic'. The minimalist trend created a buzz when A-list celebrities, such as Hailey Bieber and Selena Gomez, walked the streets of LA looking effortlessly chic on their days off. (Like, how can someone look so put together while grocery shopping?) Though it is worth noting that this is not something new in the fashion industry. In fact, Black women have been doing this for years—from slicked-back buns, natural rosy cheeks, and small hoops to complete the look.


If you want to spice things up and want to hop on this trend, how do you become the next 'it' girl rocking that clean girl aesthetic?


It’s important to understand that this whole trend does not only target how you style your next chic errand outfit nor how to achieve that 'no-makeup' makeup look. Having that natural healthy glow comes from within—and how you achieve the clean girl aesthetic reflects your lifestyle and habits in your everyday life. Wanting to have that clean girl vibe means starting from within—and that begins from changing your unhealthy lifestyle. Start by getting a complete eight (8) hours of sleep at night, eating healthy meals and vitamins, and taking care of your body. Don’t forget to also take care of your mental health—give yourself time to breathe and reflect, and jot down some of your thoughts.


The world of makeup and fashion truly screams bold and loud colors. But when you want to achieve that clean girl look, opt for a more natural and subtle-looking makeup product that will just add a hint of freshness to your everyday features. Consider using a lightweight tinted moisturizer or a sheer foundation to even out your skin tone without feeling heavy. Skip heavy contouring and opt for a natural-looking bronzer to add a subtle warmth to your complexion. Instead of bold eyeshadow, go for neutral tones like soft browns and beiges to enhance your eyes without overpowering your look. Keep your brows groomed and defined but avoid overfilling them for a more natural appearance. For a fresh and effortless vibe, choose a lip gloss or a tinted lip balm in a soft pink or nude shade to add a hint of color to your lips.


To complete the clean girl aesthetic, focus on your wardrobe. Invest in high-quality, timeless pieces that can be easily mixed and matched, such as classic white T-shirts, well-fitted denim, and versatile neutral-colored blazers or cardigans. Opt for clean lines and minimalist designs that exude sophistication and simplicity. Accessorize with dainty jewelry, such as delicate gold or silver necklaces, bracelets, and earrings to add a subtle touch of elegance to your ensemble. Adding the Jelli M1 mask ties off your classic look while keeping you safe.


Remember, the key to mastering the clean girl aesthetic is to prioritize simplicity and natural beauty. Let your inner glow radiate through your lifestyle choices, makeup routine, and fashion sense. Embrace a holistic approach to self-care and strive for balance in every aspect of your life to truly embody the essence of the clean girl aesthetic.

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