The Pandemic’s Fashion Face-Off

The Pandemic’s Fashion Face-Off

The COVID-19 pandemic has undeniably reshaped the world as we know it. From the way we work to the way we interact with others, the pandemic has left its mark on every aspect of our lives, including fashion. While face masks were once seen primarily as a protective measure, they have now become a fashion trend in their own right. And in the midst of these challenges gave birth to the masked runway, merging style and safety in one.

Face masks initially gained prominence as essential tools for preventing the spread of COVID-19. People embraced the necessity of mask-wearing with a practical mindset, opting for disposable surgical masks and plain cloth coverings.  As the pandemic prolonged, designers and fashion brands recognized an opportunity to make mask-wearing more stylish. They began producing designer masks, featuring unique patterns, prints, and materials. These designer masks not only provided protection but also allowed individuals to express their personalities and preferences. With environmental concerns in mind, a surge in sustainable and eco-friendly mask options followed. Fashion-forward individuals sought out reusable masks made from organic materials, further solidifying the fashionable mask trend.

Fashion weeks and runway shows adapted to the new normal. Models strutted down catwalks wearing masks as part of their ensembles, creating a new layer of intrigue and fashion statements. These masked runway shows highlighted the evolving fusion of safety and style. Influential figures and celebrities played a significant role in popularizing fashion masks. From red carpet events to everyday outings, stars were frequently seen sporting designer masks, making them aspirational fashion items. Creative individuals embraced the DIY trend, customizing their masks with paint, embroidery, and unique accessories. It wasn't just about what you wore; it was about how you wore it, showcasing personal style and creativity. Masks also took on cultural and thematic significance. People wore masks inspired by their heritage or in solidarity with various movements, further emphasizing the idea that masks could communicate more than just safety.

As the pandemic wanes, masks are likely to remain a permanent accessory in the fashion world. They've become a symbol of resilience and adaptability, and many people now see them as an integral part of their daily fashion choices. How masks have influenced the fashion industry represents a broader shift in fashion towards more meaningful choices, as people are increasingly conscious of their clothing's impact on the world seeking fashion with purpose and meaning. Moreover, the shift brought by the pandemic has proven that style and safety can go hand in hand - just like how the Jelli M1 masks allow us to brighten someone’s day and share more smiles, even behind the mask. The fashion industry will continue to innovate, ensuring that protective face coverings are not just functional but also expressive.


The masked runway is a testament to human adaptability and creativity during challenging times. Face masks, once primarily utilitarian, have become an iconic fashion accessory, showcasing the resilience and spirit of the fashion world. As we move into a post-pandemic era, the masked runway reminds us that fashion has the power to adapt, inspire, and communicate more than just aesthetics – it can also convey strength, unity, and hope.

Back to blog

Leave a comment

Please note, comments need to be approved before they are published.